During recent years, the Chinese market in particular, has enjoyed a booming reputation.
With a population of 1,3 billion, cheap labour costs and consecutive years of successful economic growth (10-11% in 2007), it is easy to see why China is so attractive to foreign investors. In fact, China is the new land of opportunity. Current forecasts predict that during the coming 30 to 40 years, China will be the world´s largest economic power. Entrepreneurs continue to invest in China as they have been doing for quite a while. However, their experiences so far have taught them that doing business in China is no straightforward matter. Factors such as cultural differences, the language barrier and lack of necessary and established contacts (Guanxi) are just some of the problems investors encounter when trying to do business in China. |